One of the few merchandising misfires of the first "Professor Morlock" cycle was Professor MorChoc cereal. It was manufactured by Mom's Kitchen, a shortly lived food division of Monsanto, and contained eight times the amount of processed sugar that can legally be included in cereal products today. Professor MorChoc was taken off the market after numerous lawsuits against Mom's Kitchen from parents whose children died of Type II diabetes after eating it.
An unopened box of Professor MorChoc sells for about two hundred dollars on eBay.
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